Confidential Marketing Strategy Report
Atelier Wellness Clinic
+ Med Spa — Henderson, NV
+ Med Spa — Henderson, NV
Growth Strategy & Digital Marketing Execution Plan · April 2025
6-Mo Revenue Target
$43,500
+210% from baseline
Ad Budget/Month
$3,000
Across 4 platforms
MRR Opportunity
$12–18K
160 members @ 6 mo
New Clients/Month
80+
Up from ~25 baseline
Business Intelligence Snapshot
Location
Henderson, NV
S. Eastern Ave · Suite B · 89074
Hours
7 Days/Week
Mon–Sat 8am–8pm · Sun 9am
Service Pillars
4 Categories
Spa · Wellness · Weight · Retail
Financing
3 Options
Cherry · PatientFi · CareCredit
Membership Tiers
8 Tiers
$49 – $360/mo recurring
⚠️ Booking
Phone Only
Major revenue leak — fix first
Service & Pricing Matrix
💉 Wellness Shots
B-12: $25/shot · Package of 10 → $180
MIC Shot: $50/shot · Package of 10 → $300
B-12 + MIC Combo: $60 · pkg → $350
NAD+ 50mg: $95/shot · pkg of 12 → $600
NAD+ 100mg: $135/shot · pkg → $1,200
🩸 IV Therapy
IV Glowgasm: $150 (Glutathione + Vit C)
IV Drip Tease: $160 (Gluta + C + B-12)
Pure Glow Push: $120 · Glow Gush: $150
Memberships: 1 drip/mo from $98
4 drips/mo bundle → $360
✨ Med Spa
Signature Facial: $99 intro (reg $135)
Chemical Peels · VI Peel
Xeomin neurotoxin injections
PRP treatments
Skinbetter Science retail products
⚖️ Weight Loss
Semaglutide / GLP-1 program
Personalized diet counseling
MIC + B-12 metabolic shots
Progress tracking with Irene
Holistic lifestyle approach
Revenue Potential by Service
Estimated Revenue Contribution Score (Opportunity × Demand)
SWOT Analysis
💪 Strengths
Premium 'Atelier' brand = instant luxury positioning
7-day/week availability — rare competitive advantage in Henderson
3 financing options remove price barriers on $500–$1,200 services
Full-spectrum menu: shots → IV → facial → weight loss under one roof
Irene mentioned by name in reviews = personal trust signal
8 membership tiers from $49–$360/mo covers every budget
⚠️ Weaknesses
Phone-only booking kills spontaneous conversions (est. 40% lost)
Weight loss page is nearly empty — no pricing, no before/after, no CTA
No Meta Pixel or TikTok Pixel — impossible to run retargeting ads
Back-of-building entrance = zero foot traffic or walk-ins possible
Website nav has duplicate/broken links — poor user experience
No referral program or visible loyalty rewards for existing clients
🚀 Opportunities
Semaglutide/GLP-1 is the #1 trending health search term in 2025
Henderson is fast-growing suburb with underserved affluent demographic
NAD+ and biohacking content trends heavily on TikTok and YouTube
Membership MRR can reach $12–18K/mo with a focused push
Before/after transformation content is proven viral on TikTok
Local micro-influencer partnerships are low-cost and high-conversion
🔺 Threats
Genesis Lifestyle Medicine, Sculpted MD, Revenge MD are well-funded
Prime IV Hydration has strong franchise brand recognition locally
Semaglutide market is increasingly crowded and price-competitive
All services are out-of-pocket — clients are price-sensitive
Platform algorithm changes can reduce organic social reach overnight
Google ranking requires active review collection + ongoing SEO
Digital Audit — Critical Gaps Ranked by Impact
🔴 CRITICAL
No online booking system
✅ Replace every "Book Now" tel: link with Calendly, Jane App, or Square Appointments. Add to header, footer, all social bios.
🔴 CRITICAL
No Meta Pixel or TikTok Pixel installed
✅ Install both pixels immediately. Without them you cannot run retargeting ads — this is the #1 prerequisite for paid campaigns.
🔴 CRITICAL
Weight loss page is nearly empty
✅ Build a full Semaglutide landing page: program overview, pricing, real before/after results, FAQ, testimonials, and a Book CTA.
🟠 HIGH
Google Business Profile likely unoptimized
✅ Claim GBP, list all services, upload 20+ photos, enable booking link, and set up automated review requests post-appointment.
🟠 HIGH
No email capture / lead magnet on website
✅ Add a popup offering "Free Weight Loss Guide" or "$25 off first visit" to convert web visitors into bookable leads.
🟠 HIGH
No referral program visible anywhere
✅ Launch formal refer-a-friend: $25 account credit per new booked client. Promote at checkout, on receipts, and via text follow-up.
🟡 MEDIUM
Confusing navigation with duplicate links
✅ Rebuild nav to: Med Spa | Wellness | Weight Loss | Memberships | Promotions | Book Now (clear, direct, no dead ends).
🟡 MEDIUM
No Before & After gallery page
✅ Create a dedicated gallery with 20+ transformations — weight loss results are highest-converting content for this market.
🟡 MEDIUM
Back-of-building entry creates friction
✅ Add a Google Maps photo tour, a directional video walkthrough on site, and clear signage language: "Enter from rear of 8460 S Eastern."
🟡 MEDIUM
No Google review widget on website
✅ Embed Google star rating widget prominently on homepage. A 4.5+ star rating is a critical trust signal for first-time visitors.
Social Media Channel Audit
Instagram
Active
@atelierwellnessclinic
⚡ Low Reels frequency — not capitalizing on algorithm
⚡ No link-in-bio booking tool (Linktree or direct)
⚡ Missing Story Highlights for each service category
⚡ Inconsistent posting schedule hurts reach
TikTok
Present
@atelierwellnessclinic
⚡ Very low posting frequency — missed viral opportunity
⚡ Not using trending audio on videos
⚡ No before/after weight loss content (highest-performing niche)
⚡ No creator collabs or Stitch/Duet strategy
Facebook
Active
Atelier Wellness Clinic
⚡ No Facebook Lead Ads running — biggest missed conversion tool
⚡ Services tab not enabled in Page settings
⚡ Low engagement — boosting wrong content types
⚡ Missing review/ratings widget on Page
YouTube
Present
@atelierwellnessclinic
⚡ Likely no SEO-optimized long-form videos posted
⚡ No YouTube Shorts strategy (easy repurpose from TikTok)
⚡ Treatment walkthrough videos would drive Google search traffic
⚡ Channel could become a trust-building asset for new clients
90-Day Step-by-Step Growth Plan
Weekly Content Calendar Template
| Platform | MON | TUE | WED | THU | FRI |
|---|---|---|---|---|---|
| Before/After Reel (Weight Loss) | Service spotlight IV Therapy | Client testimonial story + post | Educational tip (NAD+ or B-12) | Weekend promo story w/ link | |
| TikTok | POV getting Semaglutide | NAD+ explainer "What is it?" | Clinic tour with voiceover | Trending audio wellness tip | Behind the scenes IV prep |
| Boost top IG Reel | Staff feature or Q&A | Promo graphic membership deal | Share wellness tip or blog | Weekend booking CTA post |
Target Audience Segments
Monthly Ad Budget — $3,000/mo Total
Budget Allocation by Platform
Meta (FB+IG) — $1,200/mo
TikTok — $600/mo
Google Search — $800/mo
YouTube — $400/mo
Projected Monthly Leads + Cost Per Lead
Meta: 85 leads @ $14.10/lead
TikTok: 52 leads @ $11.50/lead
Google: 38 leads @ $21.10/lead
YouTube: 18 leads @ $22.20/lead
Ad Creatives — Full Copy Library
6-Month Revenue Projection
Monthly Revenue: Baseline vs. With Full Strategy
Without Strategy (flat growth ~$14–15K)
With Strategy (target $43,500 by September)
Month-over-Month Revenue Detail
| Month | Baseline | With Strategy | MoM Growth | Incremental $ | Ad Spend | Net Gain |
|---|---|---|---|---|---|---|
| April | $14,000 | $14,000 | — | $0 | $0 | $0 |
| May | $14,500 | $18,200 | +30% | +$3,700 | $3,000 | +$700 |
| June | $14,800 | $23,500 | +29% | +$8,700 | $3,000 | +$5,700 |
| July | $15,000 | $29,800 | +27% | +$14,800 | $3,000 | +$11,800 |
| August | $15,200 | $36,000 | +21% | +$20,800 | $3,000 | +$17,800 |
| September | $15,400 | $43,500 | +21% | +$28,100 | $3,000 | +$25,100 |
Membership MRR Opportunity
Current Members vs. 6-Month Target — Max potential: 160 members
Current active members
6-month target
Target Revenue Mix
Membership MRR Breakdown
| Membership Tier | Price/Mo | Current | 6-Mo Target | Current MRR | Target MRR | MRR Gain |
|---|---|---|---|---|---|---|
| Glow Shot Collective | $49–$89 | 8 | 45 | ~$392 | ~$2,205 | +$1,813 |
| NAD+ Membership | $110–$299 | 3 | 20 | ~$330 | ~$2,200 | +$1,870 |
| Push + Go | $69–$129 | 5 | 30 | ~$345 | ~$2,070 | +$1,725 |
| Drip Fix | $98–$360 | 4 | 25 | ~$392 | ~$2,450 | +$2,058 |
| Med Spa Membership | $99–$299 | 6 | 40 | ~$594 | ~$3,960 | +$3,366 |
| TOTAL | — | 26 | 160 | ~$2,053 | ~$12,885 | +$10,832/mo |
Key Performance Indicators — Success Metrics
| Metric | Baseline Now | Target | Timeframe | How to Track |
|---|---|---|---|---|
| New Client Bookings | ~25/mo | 80+/mo | Month 3 | Booking platform + CRM |
| Monthly Gross Revenue | ~$14,000 | $43,500+ | Month 6 | POS / accounting software |
| Active Memberships | ~26 total | 160 members | Month 6 | Membership platform |
| Monthly Recurring Revenue | ~$2,053 | $12,885+ | Month 6 | Stripe / billing report |
| Instagram Followers | Est. <1,000 | 5,000+ | Month 3 | Instagram Insights |
| Google Reviews | Unknown | 50+ (4.8★) | Month 3 | Google Business Profile |
| Email List Size | Unknown | 1,000+ | Month 3 | Mailchimp / Klaviyo |
| Cost Per Lead (avg) | N/A | <$18 | Month 2 | Meta / Google Ads Manager |
| Ad ROAS (return / spend) | N/A | 4x+ | Month 3 | Meta Ads attribution |
| Cancellation / No-Show % | Unknown | <12% | Month 2 | Booking system report |
Monthly Reporting Dashboard Checklist
📊 Ads & Traffic
□Total ad spend vs. revenue generated (ROAS by platform)
□Cost per lead by campaign and platform
□Click-through rate by creative — pause anything below 1%
□Landing page conversion rate (target: 8%+)
□New vs. returning website visitor split
📅 Bookings & Revenue
□Total new client bookings MoM (target: +15%/mo)
□Gross revenue by service category
□Average ticket size (target: $180+ per visit)
□Cancellation / no-show rate (target: <12%)
□Repeat booking rate / client retention %
📱 Social Media
□Follower growth rate by platform (target: +500/mo IG)
□Engagement rate: likes+comments/reach (target: 4%+)
□Reel / TikTok views and saves on top content
□Instagram Story link tap-through rate
□Top performing content by reach — replicate it
🏆 Memberships & Retention
□Total active members MoM (target: +15 new/month)
□Churn rate — cancellations (target: <5%/mo)
□MRR growth (target: +$1,500/mo minimum)
□Upsell rate — members upgrading to higher tiers
□NPS survey score — text blast to all clients monthly
Executive Summary — The Path to $43,500/Month
Atelier Wellness Clinic has a premium brand, great services, and a loyal client base — but is leaving significant revenue on the table due to friction in the booking process, absence of a digital ad funnel, and underutilized social channels. The path to 3x revenue within 6 months is clear: fix the leaks first (online booking, tracking pixels, weight loss landing page), then flood the top of funnel with targeted Meta Lead Ads focused on Semaglutide/weight loss — the #1 searched health topic in 2025. Layering in membership growth — capturing 160 members across tiers — adds approximately $12,000–18,000 in predictable MRR that compounds every single month. The single biggest unlock in Month 1: add online booking and launch a Semaglutide lead ad on Meta. That alone can double new client volume within 60 days.